It’s no wonder why Apple are continuing to sell iPhone 11 alongside their latest launch of iPhone 13 models.” 40% were attracted to iPhone 11 due to its “reliability/durability”, this is 127 times higher than the average smartphone sold. In EU5, 67% of iPhone 11 buyers were driven by the “camera quality”, and over-indexes by 131 vs the average smartphone bought. Despite being a 2019 launch, iPhone 11 remains popular among smartphone buyers, continuing to place in the top 5 models sold in all reported markets except Japan. In US, Germany and Australia all four iPhone 12 models rank within the top 10 models sold. a year ago.Ĭhan continues, “In Q3 2021, iPhone 12 model is the #1 sold smartphone model across all reported markets except in Japan (ranking #2), Italy (ranking #2), and Spain (ranking #10). Oppo’s growth in China, Japan, Spain, and Italy sits at least 4% pts. France is a market where smartphone resale is much higher than other markets, so it is unsurprising that lower price point smartphones perform well in this market. Both Xiaomi and Oppo demonstrate impressive growth in France, +11% pts. In Q3 2021, Xiaomi takes 41% of sales share in Spain and grows across all other reported markets, except in Italy where the OEM holds stable, and in the US where its presence is limited. Jennifer Chan, Insight Director for Kantar comments “This quarter, despite Samsung holding stable performance across Germany, Great Britain, Spain, Australia, and the US, and strong performances from Xiaomi and Oppo in total, this has not been enough to compensate for the share contributions Huawei made last year to Android, and to offset performance from iPhone.”ĭespite the wrath of Huawei’s threat slowly fading, there is still much for iOS to watch out for with the progressing rise of other Chinese brands, namely Xiaomi and Oppo. It’s been a great sales quarter for iOS, particularly in China (+6.4% pts. This has opened opportunities for OEM competitors to steal sales share and reshape the competitive landscape.
Huawei continues to struggle to resurrect its market share in all reported markets challenged by a multitude of obstacles from U.S sanctions to chip shortages, and more. Kantar, the world’s leading data, insights and consulting company, today revealed its smartphone OS data for the third quarter of 2021.
Android is also the leading operating system in the tablet market, and is projected to hold 56 percent of the share.Huawei exit from Android leaves door open for iOS, as Samsung, Oppo and Xiaomi unable to fully capitalise The operating system is forecast to gain space in the market, and increase its share to nearly 18 percent by 2019. Microsoft also extended its operating system to the tablet OS market, accounting for seven percent of the market in the beginning of 2015.
By 2020, the Windows Phone is projected to account for 0.4 of all smartphone shipments worldwide. In 2015, Microsoft held about 1.9 percent of the smartphone market share. Forecasts are pessimistic regarding Microsoft’s performance on this market in the coming years.
In 2015, Android accounted for around 80 percent of the market. Symbian, a market leader until 2010, also lost space in the operating system market, while Google’s Android steadily gained market share over the years. Despite the introduction of a new model, Microsoft saw its smartphone market share constantly decline over the years, reaching one of the lowest figures to date in 2015. In 2010, Microsoft launched another mobile OS, Windows Phone, which replaced previous versions. In 2007, Symbian was the leading smartphone operating system, with a 63 percent share of the global market, while Windows Mobile came in a distant second, with only 12 percent market share. However, Symbian, an operating system used by mobile phone brands, such as Motorola, Samsung, Sony, and Nokia, quickly became more popular. In 2000, Microsoft launched PocketPC 2000, later renamed Windows Mobile, which became one of the most successful mobile OS of the early 2000s. Their first mobile OS prototype, unveiled in 1996, was the Windows CE.
The company was one of the first to develop mobile operating systems for handheld portable devices in the mid-1990s. Microsoft is one of the most longstanding tech companies in the world, and has unquestionably contributed to the advancement of communication technologies.
Windows operating system - additional information By the end of 2013, they had increased market share to 3 percent. In the first quarter of 2012, Windows Mobile had a global smartphone OS market share of 2.0 percent. This statistic shows the market share held by Windows phone in the global smartphone operating systems market from the first quarter of 2011 to the fourth quarter of 2016.